Digital Marketing 101 (Complete 2025 Beginners Guide)

So what is digital marketing?

Well, to understand this, let’s take a step back and start from the beginning, and that is understanding what marketing even is and the role it plays within a business.

Marketing, in simple terms, is the process of attracting potential customers to your company to buy your products or services. At the end of the day, if no one knows about you, you’ve got absolutely no chance of ever selling anything to anyone.